BASIC SHORTCUTS TO SEO
When I first started blogging I had no clue what SEO was, and to be honest it wasn’t until last year I understood how important it truly is for websites. This year, during my time at my part-time job, I started to work a bit with SEO, and that’s when it hit me – I need to optimize my own blog too. However, as I had to write my master’s thesis earlier this year, I simply did not have the time to do it. It was only recently I started to slowly optimize my own site with these simple SEO shortcuts.
NEW TO SEO? – READ THIS FIRST
If you have never used SEO before, or never really understood what it is, you have to start with being patient with yourself. It’s like learning anything else, you need to study it a bit and then practice working with it, to fully understand it.
First of all “SEO” is an abbreviation for search engine optimization – which basically means that it helps search engines, such as Google, to find your page more easily. If you are ‘good’ at SEO your page will have a higher ranking on Google and as such be more visible.
If you for example are searching for a specific pair of shoes and type “Ecco black leather boots” into google, you will see several results. The top results are usually Ads (meaning that companies have paid to be shown first on that specific keyword), and the next few results will be pages who use that keyword a lot, and correctly, on some of their pages on their website. This is why SEO is important! It helps you with visibility and ranking.
However, you should never forget who you are writing to. Because if you just fill your text with the keyword(s) it might look a bit odd, and in turn not be very user friendly or reader friendly.
“Optimize for what would happen IF you ranked,
do not optimize just to rank”.
– Will Critchlow
3 SIMPLE SEO SHORTCUTS:
I am far from an expert in this field, in fact I am still very much a SEO rookie. But I do want to share a few basic SEO shortcuts, that has helped me. Perhaps it could help your blog too, or your business (e.g. startups).
Make the text reader friendly
The headline of the post should be short and precise. The reader should know exactly what they will read in the text when looking at the headline on Google. A good length is between 40-70 characters (incl. spaces) I would say. Make sure to use sub-headers too (as I have done in this post). Although there exists no max length of a text per say, it should have a minimum length of 300 words.
Use your keyword multiple places
You should have your keyword(s) in the URL, the title, the first paragraph of the text and other places in the text. You should also remember to put it in the ‘alt text’ of your photos too.
Name your photos
When using a photo in your blog posts you need to make sure they have a fitting name so Google can ‘read it’ and understand that this photo is connected with the text. In other words you can not use the standard “img 2434” or whatever number it will provide, because google won’t know what that means. If you for example are writing a post about a delicious chocolate cake, you should make sure that your photos are named something with those words.
THE EASIEST WAY
If you want something that’s even easier than doing it all yourself – I’d recommend you find a company that can help you with it. When it comes to us small bloggers I think a plug-in can help quite a lot, but when it comes to running a larger business… Than I would definitely recommend that you either have an employee who is a SEO master, or find a good company, such as RiverOnline and outsource your SEO!
Should you have any other questions, please feel free to write a comment below,
or alternatively write me an e-mail.